Never before have consumer markets been so busy, cluttered and dynamic…

Consumers have a gamut of choices from local manufacturers to international brands, from homegrown to exotic.

They also move between shopping online when convenient and cost-effective, while they shop offline when they need to touch and feel what they buy.

Today, more than ever, leaders in the consumer and retail industry need to understand buyer behavior and have a pulse on the market.

Design thinking is thus becoming an emerging phenomenon where products are created after doing surveys and understanding what customers are looking for.

Leaders also have to match consumer demands with technological know-how, so as to deliver effectively, both in terms of cost and time. They also need to create various touch points to reach the customer and ensure after-sales service.

The consumer today is an impatient one, but also a knowledgeable one.

That’s where digital marketing can make a dent, educating the consumer on the benefits of various products and services.

A leader in the consumer sector needs to straddle all these new ways of thinking, designing and incorporating technology, so as to give the consumer a great user experience, and ensure repeat clientele.

At the same time, he/she needs to motivate his/her team to innovate on product development and sales strategies, so as to push their boundaries and reach newer consumer profiles and diverse geographies.

CnetG has immense experience in this space.

We have been working with client organisations in the consumer markets for several years now. We have experience hiring C-suite level executives in sectors like, consumer goods, food & beverage, retail, digital marketing, packaging, and sales and marketing.

In our highly advanced searches, we look for both dynamism and experience in the candidate, as well as resilience and creative thinking, so as to work with speed and impact in this forever evolving sector.