Emerging Markets

The 10 members of the Association of South East Asian Nations (ASEAN) comprise a market of 600 million people with a combined gross domestic product (GDP) of US $ 2.1 trillion, solid growth, low manufacturing costs and a rising middle class, hungry for the consumer experience.
We expect these trends to be amplified when the ASEAN Economic Community (AEC) comes into existence at the end of 2015. The AEC is designed to eliminate tariffs and other trade barriers between Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, The Philippines, Thailand and Vietnam, effectively creating, could be one of the world’s biggest single markets.
Part of Southeast Asia’s attraction is the range of opportunities it offers, both as manufacturing base and market. 

ASEAN spans the spectrum from Singapore, a financial and high-tech industrial hub with a higher GDP per capita than Switzerland, through the established offshore manufacturing centres of Thailand and Malaysia, via the newly industrialised economies of Vietnam and Cambodia, to the natural resources of Indonesia and the raw potential of Myanmar.
But the heart of Southeast Asia’s potential lies in the middle class, both as consumers and as a source of highly educated, high-productivity labour. A recent report from Ernst & Young estimated that there were 529 million middle-class Asians in 2009 – 28 percent of the global total – and that will grow to 3.2 billion by 2030 or 66 percent of the global total. Much of that growth will be in China and India but Southeast Asia will also play a key role.
 
The continuing disparity between growing demand from both local and international organizations for talent with international business experience is a challenge. 
 
We work with various organizations in emerging markets, providing an evaluation of current and desired organizational culture in the particular market or globally, combining research and deep industry intelligence  and  evaluation of the fit of key talents to the new culture and identification of areas of potential concern.