I was at HSBC Electronic Data Processing office at Cyberjaya, Malaysia recently for a meeting. Few of HSBC's gestures and practice were impressive and tacitly communicating about what they stand for.  I am sharing some of my observations below.
We were allocated a car parking slot just for the duration of the meeting with a band of 10 minutes on either side to walk in and out of the building. There was a clear mention of timing and number plate details of our car and about the next car that would occupy the same slot once our time is over.

Impressions: Here is an organisation that not only sets the process but puts them into visible practice. Imagine the confidence it gives to a customer/ service provider/stakeholder when they experience the process efficiency and resulting trust in the system.

It is common to see many organisation being women / mother-friendly these days. This is visible through the presence of breastfeeding station, creche in some instances, prayer rooms for women etc. HSBC took this to another level by allocating separate parking slots for expectant mothers and positioning them in such a way to minimise walking. More surprise was waiting as I passed through the front desk into entry gates. HSBC's default mechanism is for people to enter/exit to the building through turn styles. There was another entrance marked for expectant mothers. This operates without turn-style making it easy for expectant mothers to pass through the gates.

Impression: Here is an organisation that puts empathy on top when they conduct business. Features and utilities are designed /setup with user experience in mind.

Reflecting on the above, it is clear that Empathy and user experience are one among the top values that HSBC conducts business and they make it stand out through these small, yet powerful gestures.
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