The past three months have dealt a monumental blow to many businesses worldwide. By staggering their pace, revenue, customer outreach and workforce dynamics, the virus outbreak is questioning why organisations should re-strategize operations and their ‘concept of work’. Digital tools and agile working models have been in place for a while, but none were vastly forced to go into a full-on remote digital experiment like what is being witnessed now.
In many ways, the pandemic has taught us how to cope during a crisis by preparing enterprises to abandon traditional organizational behaviors and revamp their employee value proposition. The possibility of another crisis is not too far off, although we may not know how or in what form it may manifest. The current work from home (WFH) exercise offers a glimpse into the ‘Future of Work’, a concept organisations have been imagining and predicting ever since the disruption of IR 4.0.
To further understand the quarantine work scenario, Propay Partners and Aon hosted a webinar on May 19th, 2020 to understand how organizations and their employees are battling novel challenges. Themed “What if…Working from home is the ‘New Normal’?”, the discussion was attended by panelists Rohit Nambiar, CEO, AXA AFFIN Life Malaysia, and Rahul Chawla, Head – Malaysia, Financial Institutions (SEA) & Wealth Management (Asia) Human Capital Solutions, Aon.
In his opening remarks, moderator Manish Mehta, Business Director, Propay Partners, drew attention to this never-experienced phenomenon that was altering the way we lived, worked, and functioned. “It has been 63 days since we have been under the MCO & CMCO. Until a few months ago, none of us would have thought that we would be holding a webinar like this and on this topic. This time there's no playbook to take cues from or predict what might happen next,” he said.
A Once-in-a-Lifetime Opportunity
Panelist Rahul likened the new normal to a time-lapse video that captured the lockdown and its consequent onslaught of virtual activity to fleeting frames. “There is no doubt that it is an unprecedented crisis, but it is also one that offers an unprecedented opportunity. We’ve looked at the Great Financial Crisis, the SARS epidemic, the 9/11 terror attacks, Dot-com Bust and it’s a once in a lifetime opportunity because there is a tremendous economic value that can be unlocked. We aren’t saying that it will only lead to topline or shareholder returns in the long term but tangible value for all stakeholders to experience,” affirmed Rahul.
Leading with facts, Aon, a professional services firm that provides risk, retirement and health solutions to corporations globally, published their third COVID-19 Pulse Survey titled ‘Setting the Stage for a Return to Work and the New Normal’ in early May this year. Sampled among 189 respondents from across sectors in Malaysia, the survey highlights that there will be accelerated changes to the way we work. Numbers also show that only 7.5% of HR departments have been rated as sufficiently ready to take on these changes.
“The amount of trust employees have put in their leaders and organisations, and how firms have responded to that trust needs to be reflected in a change in the employee value proposition. Not only will employee compensation philosophies change, but virtual working arrangements will be here for good. Around 84% companies are expected to have different working models as a result of Covid-19. Companies are also shifting from a welfare-oriented approach (prevalent in the beginning of the pandemic) to a more economic approach for the long term,” pointed out Rahul, adding that companies who once said they wouldn’t trim headcount are now forced to consider the option and its alternatives.
While the question of return to work (RTW) is still unclear, a vast majority - nearly 90% - of firms in Malaysia are preparing RTW strategies in line with local government rules to make their worksites safer for their employees. However, the fact that two-thirds of the organisations do not intend to make long-term restructuring in their workforce operations is disappointing, according to Rahul. “They are really letting this opportunity slip by. What it also shows is that these organisations assume that everything is going to be the same once they get back to their offices,” he said.