CnetG Asia won the UN Women Award in the Gender-Responsive Marketplace category at the Malaysia Women’s Empowerment Principles (WEPs) Awards virtual ceremony on 29th October 2021.

“When we empower women, we empower the society, minorities and marginalised communities. The journey is challenging not because of resistance, but lack of awareness, education and measurable data on benefits to the business. This award underscores the two decades of efforts and silent work we have been investing in diversity and inclusion, particularly gender diversity.” said Raj Kumar Paramanathan, Managing Partner of CnetG Asia.

Our executive recruitment process is governed by our Diversity Statement which is a set of 5 principles that ensure an inclusive approach with gender lens to ensure a wider pool of talent are considered, eliminating unconscious bias and gender stereotyping in the decision making process. CnetG Asia engages and coaches women through the recruitment process to ensure they succeed in the career transition. We advocate these principles with our clients to support them in their diversity agenda.

“The UN Women WEPs Activator Campaign with LeadWomen is helping companies translate this commitment into action empowering women across the value chain. We are proud to celebrate the first WEP Awards in Malaysia to make these efforts visible, showcase best practices, and inspire others to act and create a more gender-inclusive world.” said Sarah Knibbs, UN Women Representative for Asia and the Pacific.

The Gender-responsive Marketplace category recognised corporations for embracing a gender-lens throughout their value-chains from sourcing to disposal.

This includes championing supplier diversity, gender-inclusive distribution and selling, and gender-responsive marketing and advertising. It also includes supporting women entrepreneurs through capacity development or market access opportunities, implementing progressive programmes and/or policies to incentive procurement from women-owned businesses or other gender-responsive companies. The award was also given to companies with actions or programs that promote gender equality and women’s empowerment in advertisements and other sales and marketing activities.

The Asia-Pacific WEPs Awards was presented by UN Women through the WeEmpowerAsia project, for which the European Union is a partner and donor. The awards recognised innovations in the private sector that promote gender equality in six categories: Leadership Commitment, Youth Leadership, Gender-inclusive Workplace, Gender-responsive Marketplace, Community and Industry Engagement, and Transparency and Reporting.

Raj Kumar is also a member of the steering committee at 30% Club Malaysia, a business led campaign that promotes diversity on boards. As a key strategic partner of the 30% Club Malaysia, CnetG Asia supports members with executive and board sourcing code and board profile writing masterclass for mentees of the Board Mentoring Scheme, which is one of the pillars of the 30% Club Malaysia.

About CnetG Asia
CnetG Asia is an executive search and people advisory firm with extensive expertise in Executive Search offering executive search, human resources consulting and leadership coaching. CnetG Asia is a member of the world’s largest executive search alliance, IRC Global Executive Search Partners, with 350+ executive search professionals in 90+ cities worldwide.

In 2019, in collaboration with the Center of Creative Leadership, CnetG Asia conducted research on barriers women leaders face in APAC to develop best practices. As co-founding member of the Malaysia Women in Energy, CnetG Asia works with member companies to accelerate participation of women in the energy sector.

For more information, click here

About WeEmpowerAsia
WeEmpowerAsia is a UN Women programme funded by and in partnership with the European Union that seeks to increase the number of women who lead and participate in business in China, India, Indonesia, Malaysia, the Philippines, Thailand and Viet Nam.

For more information, click here

About WEPs
The WEPs is a joint initiative of UN Women and the UN Global Compact aimed at empowering women to participate fully in economic life across all sectors and outlines seven steps for businesses to achieve that in the workplace, marketplace and community. To date, more than 5,000 companies around the world are signatories to the WEPs, and the Asia-Pacific alone has a total of over 1, 500 signatories registered.

The press release on the UN Women 2021 Asia-Pacific WEPs Awards regional ceremony can be read here.

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